Labels, but he was attracted of the interesting ventures and likelihood of top this new relationship app's
George Felix (MBA '09) had no aim of swiping directly to talk about an alternate industry at Tinder and leave their product sales part that have Yum!
“I was not seeking to build a big difference,” says Felix, exactly who grabbed more once the Tinder's master . “It’s from the technology room and i also hadn't had direct tech feel just before, but it is anything I've been looking for. Tinder try a globally iconic brand name one to plays another part inside the man's lives. It is a captivating proposal to own an advertiser.”
Tinder needed a clear concept of the brand name positioning, “all of our northern superstar,” states Felix. “To own once the renowned and you will effective and you will ubiquitous because the application was, I'm not sure one to Tinder actually ever know what it wanted to are a symbol of. Immediately following months out-of really works talking to stakeholders one another in and out of your organization plus getting together with our users, i outlined Tinder's purpose ‘to save the fresh new magic out-of peoples partnership alive.' For an advertiser, to be able to figure this today but also fully grasp this become a north superstar on brand name better for the future is what makes it possibility novel and you can pleasing.”
The idea of and make their draw certainly intrigued Felix, exactly who jokingly acknowledges he's not within the Tinder's target market by the ages or relationship updates. He has already been married so you're able to his spouse, Mary, for 16 decades and they have a few students.
“Though some may look at this while the a drawback, I enjoy view it the other way. Which have not become a user of relationships programs, I have to save money big date talking with our very own participants and you may the individuals on the category to ensure I am aware what they're looking and to ideal condition Tinder so you can profit that have him or her.”
